a photo of Leona peaking out of a dark cave into the light

My Journey to Product Design

Over the past two decades, I've helped companies create impactful brands that connect deeply with their customers. After a fulfilling run in marketing, I was ready for a new challenge.

My journey has been a bit like navigating an IKEA maze—not entirely lost, but not sure of where I am either! I knew I wanted to use my knack for understanding people and eye for detail. Then, I discovered Product Design and that led me to my true calling: using design to do good in the world.

Today, I'm eager to work on projects that improve lives in the mental health, wellness, nutrition, education, equality, sustainability, and technology fields.

Things I've Learned

BY DOING
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LEADERSHIP

Serving on senior teams, I’m adept at designing for business leaders and gaining stakeholder buy-in.

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FOCUS GROUPS

As a trained facilitator, I listen and empower others to contribute their insights & help them feel validated.

beaker with magnifying glass and plants
START UPS

Lean, scrappy, all-in! I’ve helped many startups navigate the early years, with branding, marketing + product support.

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SKILLS

UX Design, UI and Visual Design, User Research, Wireframing, Prototyping, Usability Testing, Branding, Landing Pages, Campaign Strategy, Web Content, Copywriting, Digital Marketing, Social Media, Events

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TOOLS

Figma, HTML + CSS, Webflow, Wordpress, Photoshop, Illustrator, InDesign, Canva, Visme, Typeform, Zapier, Hubspot, Slack, Teams, G-Suite, MS Office

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EDUCATION

UX Academy - DesignLab
Graduate June 2024

BS, Communication - Florida State University
Aug 1996 - Aug 2000

Things that make me HAPPY

Yoga retreats, sunset paddling, slot canyons, plant-based cooking, pet sitting, caregiving and exploring new places.